Elton Oil
ELTON: a premium client experience powered by CYNOD digitisation
Context & challenges
A pioneer in the digitisation of private-label payments in Senegal, ELTON is the reason CYNOD came into being in 2012. In a market where trust and service quality are decisive, ELTON was seeking to:
• stand out through innovation,
• build loyalty among demanding clients,
• and guarantee a premium experience at the station.
Its ambition: to offer high-end multi-sector cards and services covering fuel, shop, car care and lubricants, and e-services.
Project objectives
- Offer multi-service cards (Oasis) suited to B2B and B2C needs.
- Maintain a high level of client satisfaction and trust.
- Diversify payment channels and strengthen proximity with clients.
- Put loyalty and reporting tools in place to boost consumption and turn occasional clients into regular ones.
Client testimonial
“With CYNOD and Fidelia, we were able to transform our client relationship and strengthen the perceived value of our services. Our clients identify with the ELTON card.”
The solution
- CYNOD rolled out gradually across ELTON’s entire multi-service network.
- Oasis cards: multi-service cards delivering a premium experience (fuel, shop, car care, e-service).
- Client portals for tracking transactions and balances.
- Event-driven notifications to strengthen proximity with clients.
- Loyalty programme (FIDELIA, 2019): marketing campaigns and prize draws to convert “cash” clients into “ELTON card” clients.
- Electronic wallet (2022): a digital shift with top-ups via Orange Money, Wave and MaxIt.
- Extension to Guinea-Bissau: CYNOD rolled out with cards and fuel vouchers, a first that was very well received in that market.
Results & benefits
- Higher turnover thanks to loyalty building and client campaigns.
- A stronger reputation for ELTON as a pioneer in the digitisation of private-label payments.
- Greater client satisfaction and trust, with a premium experience at the station.
- Successful digitisation, with widespread adoption of the wallet and of mobile top-ups.
- The ability to reproduce the model in other countries (e.g. Guinea-Bissau).
Why this matters for you
With CYNOD and Fidelia, ELTON has built a premium digital ecosystem:
- A multi-service card covering fuel, shop, car care and e-services
- Powerful loyalty and reporting tools
- An electronic wallet connected to the main mobile money solutions
- A model that can be replicated across several countries