Oriba Petrolium Niger
From paper records to the connected card: how ORIBA Petroleum transformed the way it builds client loyalty.
Context & challenges
A long-standing SENSOFT client since 2014, ORIBA Petroleum is a major player in Niger’s petroleum sector. Convinced early on of the importance of digitisation, ORIBA was looking for a solution that could secure its transactions, smooth the management of its service stations and offer its clients new digital experiences to keep them loyal.
The ambition: to support the growth of its network and strengthen its leadership through a reliable, scalable system centred on the client experience
Project objectives
- Take control of the security and traceability of financial flows and transactions.
- Diversify digital payment methods to meet both B2B and B2C needs.
- Increase client loyalty through a structured, engaging programme.
- Improve visibility and steering of operations for managers and corporate clients.
Client testimonial
“CYNOD is more than a tool, it has become the heart of our payment and loyalty ecosystem. It embodies our expertise and our ambition perfectly.”
The solution
- CYNOD rolled out from 2014 with the first payment methods (Oriba cards, secure fuel vouchers – “value vouchers”).
- Client portal and corporate features: transaction tracking, generation of electronic codes, balance transfers between fleet cards.
- Gradual integration of digital solutions:
- Secure transaction codes - (2014).
- Electronic wallet to make payments simpler - (2021).
- Top-ups through financial partners (bank cards with BSIC Niger, mobile money with AirTel, aggregators with NITA Transfert and iFuture) (2022).
- FIDELIA introduced (2019): a loyalty programme with dedicated cards and badges, plus marketing campaigns.
Results & benefits
- A significant reduction in fraud and better payment security across more than 100 stations around the country.
- Widespread adoption of cards, fuel vouchers and electronic codes as the preferred means of payment.
- Higher turnover thanks to the loyalty programme and client campaigns.
- A better user experience: flexibility, speed, trust.
- Greater visibility for corporate clients, with real-time steering.
- A consolidated position as leader in fuel distribution in Niger.
Why this matters for you
By rolling out CYNOD, Oriba Wallet and FIDELIA, ORIBA Petroleum has transformed its operations:
- Moving from cash to digital, in complete security
- Building client loyalty and boosting sales
- Offering a modern, mobile-first experience
- Anticipating changing B2B and B2C needs